An investigation into promotional methods of public library services and resources: Users’ perspective
IR@NISCAIR: CSIR-NISCAIR, New Delhi - ONLINE PERIODICALS REPOSITORY (NOPR)
View Archive Info| Field | Value | |
| Title |
An investigation into promotional methods of public library services and resources: Users’ perspective
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| Creator |
Nooshi, Mohammad Reza
Tajafari, Masoumeh Nowkarizi, Mohsen |
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| Subject |
Marketing
Promotion Public library Central Library of Astan Quds Razavi Iran |
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| Description |
268-275
The effect of library promotional methods on clients' use of library services and resources using a checklist and a questionnaire is studied. The target population was the clients of Central Library of Astan Quds Razavi, one of the greatest ancient public libraries in Iran and the Islamic world. It was found that the methods of traditional advertising and electronic direct marketing have a greater effect on using library services. |
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| Date |
2018-01-12T09:44:06Z
2018-01-12T09:44:06Z 2017-12 |
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| Type |
Article
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| Identifier |
0975-2404 (Online); 0972-5423 (Print)
http://nopr.niscair.res.in/handle/123456789/43422 |
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| Language |
en_US
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| Rights |
<img src='http://nopr.niscair.res.in/image/cc-license-sml.png'> <a href='http://creativecommons.org/licenses/by-nc-nd/2.5/in' target='_blank'>CC Attribution-Noncommercial-No Derivative Works 2.5 India</a>
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| Publisher |
NISCAIR-CSIR, India
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| Source |
ALIS Vol.64(4) [December 2017]
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