<b style="">Celebrity Rights as a Form of Merchandise – Protection under the Intellectual Property Regime</b>
IR@NISCAIR: CSIR-NISCAIR, New Delhi - ONLINE PERIODICALS REPOSITORY (NOPR)
View Archive Info| Field | Value | |
| Creator |
Kumari, T Vidya
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| Date |
2009-06-18T05:03:00Z
2009-06-18T05:03:00Z 2004-03 |
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| Identifier |
0975-1076 (Online); 0971-7544 (Print)
http://hdl.handle.net/123456789/4730 |
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| Description |
120-135
Celebrity rights have gained great significance in the recent past. Earlier the celebrities were not permitted to flaunt their popularity and in fact they were not permitted to seek any economic benefit from the name and fame that they have acquired. In an earlier case of Tolley <i style="">vs</i> Fry, which relates to the use of a picture of a popular golf player to advertise Cadbury chocolates, it was observed that celebrities are not permitted to sell their fame and if they resort to such activities, they will be expelled from reputed clubs. Today, the celebrities claim paradoxical rights—the right of privacy and the right of publicity. These rights are examined in this paper as they form an individual class of intellectual property rights. The paper ends with a question whether the celebrities deserve exclusive rights when they have submitted themselves to the public and seek public patronage and thrive on the public applause. |
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| Language |
en_US
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| Publisher |
CSIR
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| Source |
JIPR Vol.09(2) [March 2004]
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| Subject |
Celebrity rights
Economic rights Dignitary rights Human dignity Publicity rights Privacy rights Personality rights |
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| Title |
<b style="">Celebrity Rights as a Form of Merchandise – Protection under the Intellectual Property Regime</b>
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| Type |
Article
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